Brand Content & Copywriting Services
I help lifestyle, wellbeing, interiors and travel brands communicate with clarity, warmth and authority.
From long‑form editorial to conversion copy, I create content that builds trust and moves people.
I offer:
Website copywriting — strategic, story‑led and GEO‑ and SEO‑aware
Brand storytelling — narrative‑driven content that brings your brand to life
Editorial‑style blogs — expert‑led, research‑based or lifestyle‑focused
Case studies — structured, human‑centred stories that build credibility
Founder stories — warm, interview‑led narratives that deepen connection
Sales pages — structured for conversion, written with empathy
Email newsletters — welcome flows, nurture journeys, launches
Direct response copy — clear, compelling, human
SEO content — research‑driven and editorial in tone
Social content — thought leadership, founder posts, campaign copy
Ghostwritten articles — op‑eds, expert pieces, long‑form editorial
Print content — brochures, guides, editorial features
Reports & white papers — structured, research‑heavy, accessible
If you’d like to discuss a project, get in touch and we can explore how to work together.
What clients say about my work.
I’m lucky to work with thoughtful, generous clients. Here’s what a few of them have said…
“Abby has a highly valued attention to detail, is reliable and is able to adapt content for particular content strategies. At Red Brick we have found that she goes that extra mile and her originality of ideas is incredibly refreshing. While working with Abby I have found she communicates effectively and is able to respond to time sensitive projects. I would thoroughly recommend Abby as a content partner for your organisation.”
- Tom Cannon, Business Development Executive, Red Brick Research
”Abby consistently pitches fresh and engaging feature ideas, and writes engaging and polished features perfectly in keeping with the style and tone of Wed. She is reliable, great to work with and always meets deadlines.”
- Rebecca Matthews, Director, Wed
"I wanted to express my sincere gratitude for your exceptional work over the past few years. Your talent for rewriting copy has truly elevated our website, and I've been consistently impressed with the quality of your writing. Together, we collaborated on rewriting ten pages of copy, a project that demanded precision and creativity. Your ability to understand our brand's voice and effectively communicate our message was invaluable.”
“The problem you helped us solve was twofold: Firstly, you brought clarity and coherence to our website content, ensuring that our message resonated with our audience of people looking for therapeutic support. Secondly, your talent for crafting compelling copy helped us enhance our brand image and increase engagement.”
“Working with you on this project was an absolute pleasure. Your professionalism, responsiveness, and attention to detail made the process seamless. I greatly appreciated how you kept me informed throughout, met very tight deadlines, and consistently delivered content that not only met but exceeded our goals. Thank you once again for your outstanding contributions. I look forward to the opportunity to collaborate with you in the future."
- Claire Daplyn, Psychotherapist and Owner, Inner Space Counselling
“Abby is a highly adaptable and skilled writer, and a pleasure to work with. She picks up briefs and tone of voice guidance very quickly, requiring only the most basic oversight to produce effective and engaging work to scope. I would happily recommend Abby to anyone needing help with their copy and content!”
- Luke Garbutt, Senior Writer, Genio (Glean)