Content Services

 
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If you've got a passion for improving people's health and wellbeing, I'd like to help you.

How? By creating compelling copy around your health and wellbeing solution that resonates with the right people.

Because when people truly get it, they act.

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From fledgling start-ups to international brands, I have been fortunate enough to work with a wide range of companies on their content marketing efforts including planning, researching and writing:

  • Blog posts

  • Articles

  • Newsletters

  • Case studies

  • Press releases

  • White papers / reports


 

PROJECTS

 
 

Do employers only tick the boxes when it comes to the mental health of their employees?

An in-depth report for a private medical cover provider examining the current workplace approach to mental health in the UK.

What is Emotional Abuse and What are the Signs?

A blog post for Inner Space Counselling pinning down the slippery concept of emotional abuse by listing some examples to help readers determineif they are experiencing it.

Trauma bonding (and how to break it)

Common in emotional and/or physically abusive relationships, this piece for Inner Space Counselling looks at trauma bonds including what they are and how to break them.

Guide to supporting employees with family and caring commitments

A 50+ page guide for a private medical cover provider showcasing the unique needs of their employees who have caring responsibilities and how to support them.

Social Media: The Good, The Bad & How to Make it Work for You

With the average person spending two hours a day on social media, this blog post for Inner Space Counselling takes a look at the positive and negatives of using the platforms and address how to use it more effectively.

The wellbeing needs of postgraduate students

A ghostwritten blog post exploring 'the PhD mental health crisis', including the specific issues faced and how to help, with insight from experts across the UK higher education sector.

The Complicated Grief of Suicide Bereavement

This blog post for Inner Space Counselling takes an important look at the myths surrounding suicide, how it differs from other deaths and some key coping strategies for dealing with ‘grief with the volume turned up’.

How universities can support students affected by eating disorders

After interviewing experts from Anorexia Bulimia Care (ABC) and Beat I was able to ghostwrite this blog post on eating disorders at university for Global Student Living.

Promoting student wellbeing at university

Almost five times as many students as 10 years ago have told their universities about a mental health condition. This ghostwritten blog post, featuring expert input, explores how universities can better support students.


Testimonials

 
Abby is an excellent creator of high quality freelance content. She has a highly valued attention to detail, is reliable and is able to adapt content for particular content strategies. At Red Brick we have found that she goes that extra mile and her originality of ideas is incredibly refreshing. While working with Abby I have found she communicates effectively and is able to respond to time sensitive projects. I would thoroughly recommend Abby as a content partner for your organisation.
— Tom Cannon, Business Development Executive - Red Brick Research
Abby wrote articles for me in a freelance capacity for several years and it was a pleasure to work with her. Abby always submitted high-quality work, met her deadlines and was easy to communicate with; she replied to emails promptly and had a great work ethic. I enjoyed working with Abby and wouldn’t hesitate to hire her again for future projects.
— Amy Blythe, Content Manager - Service Magic
Creditplus use Abby Driver to write freelance articles and blog posts, and we cannot recommend her enough. Able to tackle a wide range of different topics, Abby always provides us with excellent content, both in terms of the research and depth carried out on each article, and also the quality of the writing.
— James Dywer, Digital Marketing Executive - Credit Plus